Kenzo
Kenzo Takada is a Japanese designer unique in his style. In 1970 he founded his first boutique in Paris called “Jangle Jap” and in the same year he presented his first collection, unaware that his would soon become an international luxury ready-to-wear brand for men and women. Kenzo arrived in Paris from Japan, driven by his immense passion for fashion and managed in a short time to revolutionize the Ville Lumiere, upsetting Parisian couture with eccentric and unconventional garments with an innovative design. Then at the end of the 70s he amazed everyone with the presentation of his collection inside a circus tent, where he appeared riding an elephant. His collections fascinated the fashion capitals, from New York to Tokyo, so much so that he received the coveted Fashion Editor Club of Japan. The 80s saw the real consecration of the brand, until 2001, when the new line of perfumes “Flower by Kenzo Takada” was launched. However, 2001 was also the year in which Kenzo abandoned the helm and left the maison in the hands of Humberto Leon and Carol Lim, who aimed at a return to Kenzo's origins, replacing the flowers with a ferocious tiger, which we can now find on the sweatshirts, t-shirts and bomber jackets. The style is impertinent and certainly wants to shake up the "jungle" of fashion, in fact the Kenzo style has always been recognizable for its floral details or spotted prints. The brand attaches great importance to prints and a sense of modernity for which it tackles the men's and women's collections with a bold, sometimes cheeky attitude, with which it retraces the entire journey between the historicity of the brand up to its latest releases. Kenzo prefers light silk or soft fabrics such as for shirts and scarves, cotton as for knitwear, other fabrics such as denim for trousers and jeans, all rigorously of high quality. Kenzo offers a style for men and women with an oriental flavor, delicate and floral but at the same time cheeky and gritty. Currently his captains are steering the brand towards hybrid tailoring (all those big nylon-backed jackets and extroverted cocktail attire, with sculpted sleeves, opera gloves, bejeweled tops, python-print slim-fits and plaid trousers).
