Despite the lack of enthusiasm from the critics, MSGM sweatshirts immediately met with great success, a success that they owe to very specific characteristics that made their fortune: let's see them. Most of the MSGM sweatshirts have a fresh and trendy style, they are characterized by bright colors and large prints typical of contemporary street-fashion. Their totally innovative popularity - able in 2008 to anticipate what has become the dominant trend in recent years - has been able to make its way among the top brands of a hardened industry such as the Italian one. The main merit of MSGM was to be ahead of the times, giving a breath of new, modern, unprecedented. As mentioned, MSGM presents garments for both men and women, paying the utmost attention to production materials: in fact, all sweatshirts are 100% high quality cotton. Contemporary metropolitan fashion demands the use of logos and prints, and MSGM sweatshirts ride this trend brilliantly. From prints representing icons of the entertainment world to those with simple but attractive phrases in the form of slogans, from the classic MSGM Milano logo to representations of childhood cults such as Holly and Benji, MSGM sweatshirts follow the urban style that so characterizes those women and those men who like to stand out from the crowd. There is no shortage of more sober sweatshirts for women, with a decidedly more elegant style, to be combined with a skirt perhaps for a more formal occasion; as well as for men there is no shortage of solid-colored sweatshirts which, even if without prints and logos, focus on a more classic style.