The Premiata brand was born in the 1990s in Montegranaro, in the province of Fermo, in the Marche region. Founded by Graziano Mazza, who wanted to continue the long manufacturing tradition that his family had behind him, enriching it with a personal style that today is known and unmistakable as that of the garments bearing the Premiata signature. A much appreciated style that seems suspended between classic lines and contemporary and avant-garde trends both European and Japanese. Premiata shoes represent a perfect fusion between that tradition of the past and modern style, furthermore the materials that compose them, the design and the set of particular requirements make these shoes unique in their kind, like the first "without laces" the original idea signed Premiata later adopted by other brands. The style of Premiata has been appreciated over time by many movie stars and celebrities such as Tom Cruise, Fiorello, Jovanotti, Ligabue. The real success of the brand occurred with the introduction of sneakers which involved a transversal audience. In this way a new idea of ​​comfort took over which could however coincide with a cool and youthful look. To date, Premiata sneakers are worn all over the world under any type of combination both for day and for the evening, practically representing a men's passepartout. The distinguishing mark of Premiata shoes are the sophisticated prints and appliques, as well as the iconic brand logo on the sides and the ever-present autographed sole. It's precisely the details that make the difference, as Graziano Mazza himself says "the most difficult thing in making a difference is knowing how to do it in the simplest things".