Moschino
Moschino is today one of the biggest Italian fashion brands in the world. It all began in 1983 when Franco Moschino left his job as an illustrator for Gianni Versace to found his signature. The brand represents high fashion but certainly manages to distinguish itself from other luxury brands because it has always been considered innovative and eccentric. Franco Moschino was followed by the creative director Rossella Jardini, who still holds this position today. The brand owns 3 labels: the main line for men and women; Moschino Cheap and Chic, secondary women's line and Love Moschino, men's and women's jeans line. The brand's philosophy is undoubtedly based on pop culture. Her unique style always manages to surprise through witty humor and her almost magical color palette mixes with a provocative attitude every time. Their collections play with materials and shapes to create sophisticated and classic yet different and extravagant garments and this also applies to Moschino bags and other accessories. Designer Jeremy Scott's is an irreverent collection that doesn't take itself too seriously and jokes lightly: through dresses printed with the famous "My Little Pony" in rainbow colors that collide with leather biker jackets and fetish accessories or still the last collection that saw Scott intent on representing the speed of the fashion cycle, in which designers are forced to hastily deliver new proposals. Set of brushstrokes as if to represent incomplete drawings on a piece of paper, complete with scribbled socks and dresses still attached to the roll of fabric were the protagonists of the last show.
